Tuesday, January 29, 2019

Super Bowl ad for Michelob Ultra's organic beer will bring a moment of calm to the Big Game













Source: CNBC

Americans are drinking less alcohol, and much of that decline is due to lower beer consumption.

Anheuser-Busch InBev has found its Pure Gold, an organic beer under its Michelob Ultra brand, has been successful in wooing customers from wine and spirits. In an effort to keep the brand's momentum going, the beer will make its Super Bowl debut on Feb. 3 with an ad that features a trendy YouTube sound sensation know for calming listeners.

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